{"id":9267187941657,"title":"MARDI GRAS: 1961 - Carnival's first 2 brochures \u0026 the birth of an empire","handle":"mardi-gras-1961-carnivals-first-2-brochures-the-birth-of-an-empire","description":"\u003cp\u003eCarnival Cruise Line: Probably the two first brochure ever issued by Carnival - fold-outs (16\" by 18\") for the MARDI GRAS. One is dated February 10, 1972 and the other February 25. The ship, Canadian Pacific's ex-EMPRESS OF CANADA. wouldn't take her maiden voyage for Carnival for another month. \u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eNotice the ship portrait on the covers. On the earlier brochure there is a big Costa-like \"C\" on the funnel. It would another few weeks until Carnival realized that rather than trying to remove Canadian Pacific's welded-on CP logo, with red, white, and blue paint they could make it look like an abstract C. That's how one of the most famous logos of all time was invented.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eAlso notice the original, and short-lived, Carnival slogan promoting \"The Golden Fleet\", which at that time was a fleet of one. Inside, the brochures are almost identical with several interior photos and five decks' worth of plans, all of which were lifted from Canadian Pacific. Also rates, itinerary, and a route map. The only difference? 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One is dated February 10, 1972 and the other February 25. The ship, Canadian Pacific's ex-EMPRESS OF CANADA. wouldn't take her maiden voyage for Carnival for another month. \u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eNotice the ship portrait on the covers. On the earlier brochure there is a big Costa-like \"C\" on the funnel. It would another few weeks until Carnival realized that rather than trying to remove Canadian Pacific's welded-on CP logo, with red, white, and blue paint they could make it look like an abstract C. That's how one of the most famous logos of all time was invented.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eAlso notice the original, and short-lived, Carnival slogan promoting \"The Golden Fleet\", which at that time was a fleet of one. Inside, the brochures are almost identical with several interior photos and five decks' worth of plans, all of which were lifted from Canadian Pacific. Also rates, itinerary, and a route map. The only difference? That funny Costa C appears again on the ship profile above deck plan #1. \u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\"The Golden Era of Caribbean Cruising,\" promised Carnival. \"The biggest, fastest, most beautiful ship from Miami!\" \u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eAnd so an empire began.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eVery good condition.\u003c\/p\u003e"}

MARDI GRAS: 1961 - Carnival's first 2 brochures & the birth of an empire

Product Description

Carnival Cruise Line: Probably the two first brochure ever issued by Carnival - fold-outs (16" by 18") for the MARDI GRAS. One is dated February 10, 1972 and the other February 25. The ship, Canadian Pacific's ex-EMPRESS OF CANADA. wouldn't take her maiden voyage for Carnival for another month. 

Notice the ship portrait on the covers. On the earlier brochure there is a big Costa-like "C" on the funnel. It would another few weeks until Carnival realized that rather than trying to remove Canadian Pacific's welded-on CP logo, with red, white, and blue paint they could make it look like an abstract C. That's how one of the most famous logos of all time was invented.

Also notice the original, and short-lived, Carnival slogan promoting "The Golden Fleet", which at that time was a fleet of one. Inside, the brochures are almost identical with several interior photos and five decks' worth of plans, all of which were lifted from Canadian Pacific. Also rates, itinerary, and a route map. The only difference? That funny Costa C appears again on the ship profile above deck plan #1.

"The Golden Era of Caribbean Cruising," promised Carnival. "The biggest, fastest, most beautiful ship from Miami!"

And so an empire began.

Very good condition.

$45.00
Maximum quantity available reached.