{"id":15495352254745,"title":"UNITED STATES: 1952 - Famed pre-maiden deluxe intro brochure w\/ Lester Beall graphics","handle":"united-states-1952-famed-pre-maiden-deluxe-intro-brochure-w-lester-beall-graphics","description":"\u003cp\u003eUnited States Lines: One of the most coveted of all UNITED STATES promotional items - the twenty-four page prestige brochure created before the ship's July 1952 maiden voyage.\u003cbr\u003e \u003cbr\u003eThe paper is a wonderfully sensual textured stock. Water-color renderings of public rooms and cabins from all three classes fill the pages. \u003cbr\u003e \u003cbr\u003eThe artwork and lay-out was done by famed American graphic artist Lester Beall (1903-1969). USL fans will recognize the cover art as the basis for several famous agency posters he created for the company. 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Water-color renderings of public rooms and cabins from all three classes fill the pages. \u003cbr\u003e \u003cbr\u003eThe artwork and lay-out was done by famed American graphic artist Lester Beall (1903-1969). USL fans will recognize the cover art as the basis for several famous agency posters he created for the company. In the center is a big fold-out starboard portrait of the ship by Beall which makes her look every bit as sleek as she was in person.\u003cbr\u003e \u003cbr\u003e\"Just imagine yourself Europe-bound on this great new superliner,\" reads the opening text, \"the UNITED STATES promises the most pleasure-packed days and nights you have ever known.\" That is still true today, provided that you are a licensed diver.\u003cbr\u003e \u003cbr\u003eVery good condition with light soiling and handwriting on the cover.\u003c\/p\u003e"}












