{"id":4823123099695,"title":"MAURETANIA: 1939 - Flopped Mediterranean route 1963","handle":"mauretania-1939-flopped-mediterranean-route-1963","description":"Cunard Line: From 1963, an eight-page brochure promoting the Cunard's new Mediterranean service from New York onboard the \"merry MAURETANIA\".\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eTransatlantic business was nonexistent for the old gal, so why not paint her green and sail her away to Italy? Sadly, the move was a flop. \u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eIn this brochure are color interior photos of the MAURETANIA's late-1930s interiors. They didn't compare well with the mid-century modern designs found on her Italian Line competitors. A two-page aerial shows the once-proud lady sporting an apple green hull that makes her look as dignified as grandma in a tank top. \u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\"Presto, change!,\" wrote a copywriter with limited skills. \"Step aboard the MAURETANIA and let the magic of Cunard turn your world into a merry-go-round of vacation pleasures.\" \u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eAlas, the MAURETANIA was soon laid-up due to poor bookings. The Apple Lady couldn't compete against the flashy Italians. She lumbered on until 1965 when she finally was put out of her green misery. \u003cbr data-mce-fragment=\"1\"\u003e \u003cbr data-mce-fragment=\"1\"\u003eExcellent condition.","published_at":"2024-12-18T16:42:22-05:00","created_at":"2020-11-15T16:40:37-05:00","vendor":"MG","type":"- Brochures and Paper","tags":["- Brochures and Paper","Cunard","New Items"],"price":1850,"price_min":1850,"price_max":1850,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":32802130985007,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"1752","requires_shipping":true,"taxable":false,"featured_image":null,"available":true,"name":"MAURETANIA: 1939 - Flopped Mediterranean route 1963","public_title":null,"options":["Default Title"],"price":1850,"weight":45,"compare_at_price":null,"inventory_quantity":1,"inventory_management":"shopify","inventory_policy":"deny","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/nautiques.net\/cdn\/shop\/products\/1752.jpg?v=1605476440","\/\/nautiques.net\/cdn\/shop\/products\/1752-1.jpg?v=1605476440","\/\/nautiques.net\/cdn\/shop\/products\/1752-2.jpg?v=1605476440"],"featured_image":"\/\/nautiques.net\/cdn\/shop\/products\/1752.jpg?v=1605476440","options":["Title"],"media":[{"alt":null,"id":8007334428719,"position":1,"preview_image":{"aspect_ratio":0.441,"height":1353,"width":597,"src":"\/\/nautiques.net\/cdn\/shop\/products\/1752.jpg?v=1605476440"},"aspect_ratio":0.441,"height":1353,"media_type":"image","src":"\/\/nautiques.net\/cdn\/shop\/products\/1752.jpg?v=1605476440","width":597},{"alt":null,"id":8007334461487,"position":2,"preview_image":{"aspect_ratio":1.307,"height":1353,"width":1768,"src":"\/\/nautiques.net\/cdn\/shop\/products\/1752-1.jpg?v=1605476440"},"aspect_ratio":1.307,"height":1353,"media_type":"image","src":"\/\/nautiques.net\/cdn\/shop\/products\/1752-1.jpg?v=1605476440","width":1768},{"alt":null,"id":8007334494255,"position":3,"preview_image":{"aspect_ratio":2.618,"height":955,"width":2500,"src":"\/\/nautiques.net\/cdn\/shop\/products\/1752-2.jpg?v=1605476440"},"aspect_ratio":2.618,"height":955,"media_type":"image","src":"\/\/nautiques.net\/cdn\/shop\/products\/1752-2.jpg?v=1605476440","width":2500}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"Cunard Line: From 1963, an eight-page brochure promoting the Cunard's new Mediterranean service from New York onboard the \"merry MAURETANIA\".\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eTransatlantic business was nonexistent for the old gal, so why not paint her green and sail her away to Italy? Sadly, the move was a flop. \u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eIn this brochure are color interior photos of the MAURETANIA's late-1930s interiors. They didn't compare well with the mid-century modern designs found on her Italian Line competitors. A two-page aerial shows the once-proud lady sporting an apple green hull that makes her look as dignified as grandma in a tank top. \u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\"Presto, change!,\" wrote a copywriter with limited skills. \"Step aboard the MAURETANIA and let the magic of Cunard turn your world into a merry-go-round of vacation pleasures.\" \u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eAlas, the MAURETANIA was soon laid-up due to poor bookings. The Apple Lady couldn't compete against the flashy Italians. She lumbered on until 1965 when she finally was put out of her green misery. \u003cbr data-mce-fragment=\"1\"\u003e \u003cbr data-mce-fragment=\"1\"\u003eExcellent condition."}