{"product_id":"europa-1924-rare-cruise-brochure-from-early-1950s-later-became-nassau","title":"EUROPA: 1924 - Rare cruise brochure from early 1950s, later became NASSAU","description":"\u003cp\u003eIncres Line: An oddity from the early 1950s - a rare brochure for cruises organized by Arnold Bernstein during the short time this ship sailed as EUROPA.  \u003c\/p\u003e\n\u003cp\u003eIncres bought New Zealand Shipping Company's RIMUTAKA in 1950 and put her into transatlantic service as EUROPA. The ship had taken its maiden voyage as P\u0026amp;O's MONGOLIA back in 1924. There is no date on this sixteen-page brochure, but it must be either 1950 or 1951 when long time shipping magnate Arnold Bernstein chartered the EUROPA for a series of Caribbean cruises out of New York.  \u003c\/p\u003e\n\u003cp\u003eIn the center of the brochure is a big four panel portrait of the ship which shows her to very much be a child of the early 1920s. There are several interior photos showing the bar, dining room, a cabin, and several deck scenes. The ad copy hypes the cheap cost of liquor so you can imagine that Bernstein was aiming for a young and party-going crowd.\u003c\/p\u003e\n\u003cp\u003eApparently Incres liked Bernstein's idea because in the fall of 1951 they sent the ship in for a further retrofit. She emerged as the white-hulled, twin-pooled NASSAU  The ship then became a pioneer in the New York cruise market during the 1950s. \u003c\/p\u003e\n\u003cp\u003eGood condition.\u003c\/p\u003e","brand":"FR","offers":[{"title":"Default Title","offer_id":52490642129177,"sku":"2859","price":25.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2236\/1411\/files\/2859.jpg?v=1780860488","url":"https:\/\/nautiques.net\/en-ca\/products\/europa-1924-rare-cruise-brochure-from-early-1950s-later-became-nassau","provider":"Nautiques","version":"1.0","type":"link"}